Taiwan brands increasingly able deliver customised total solutions.

Brands in Taiwan are making quick strides in delivering total solutions customized for the end user.

Building on their reputation in the business-to-business segment, Taiwan brands are penetrating deeper into the consumer market with industry-leading products. 

At Wednesday’s Taiwan Excellence Awards in Taipei, the Taiwan External Trade Development Council announced the 10 winners of the Taiwan Excellence Gold Award. The 25th edition of the annual awards highlighted the rising innovation of Taiwanese companies. 

A panel of international judges with expertise in the four evaluation criteria — research and development (R&D), design, quality and marketing — selected the 10 winners based on product innovativeness and added value. The judges were impressed by the capacity of Taiwanese brands to produce world-class products across a wide variety of sectors — among them healthcare, bicycles, medical devices, IoT (Internet of things) products and security. 

“The thing that continues to impress me is the range of expertise that the Taiwanese industry has,” said Andrew Harvey, chairman of the European Marketing Confederation, who was a judge for the marketing criterion.

Medimaging Integrated Solution Inc’s gold-winning Horus Scope Digital Eye-Fundus said: “These Taiwan Excellence Awards are a superb opportunity for companies to raise their profile. They give Taiwan an edge and show a real understanding of the market.” “Taiwanese companies have worked very hard on innovation,” said R&D judge Ju-Ping Fu, who is deputy general director of the Commercialization and Industry Service Center at the Industrial Technology and Research Institute. 

At the same time, Taiwanese companies are increasingly able to provide a total solution to their customers, said marketing criterion judge Li-Chung Jen, who is director of the Global Branding & Marketing Research Center. 

Design judge Cheng-Neng Kuan, professor and vice-president at Shih Chien University, highlighted the evolution of Taiwanese brands’ business strategies. “The product development process has become more subtle,” he said. “Taiwanese companies have gone from a focus on supplying key components to a greater focus on the end user. We can see that with the emergence of products specifically designed to help the elderly.”