Malaysia Hotline: +603- 2141 8908
Company
Branding Strategies in Beijing aim at helping the company in its brand
promotion through unique branding strategies. The rapid growth of Beijing
economy is creating new opportunities for foreign investors across different industry
sectors. Whether targeting consumer (B2C) or business-to-business (B2B)
markets, it is essential to spend time developing a branding strategy best
suited to Beijing economic environment for Beijing companies.
Company Branding Strategies in
Beijing--Brand Naming of Beijing Company
Names
are imbued with deep significance in Beijing and the importance of your Chinese
brand name cannot be understated. The product name is the first thing potential
customers see and, if carefully chosen, it helps cultivate the image you want
associated with your product. A direct, phonetic translation of your company
name into Chinese may sound clumsy and the meaning will not relate to the
product, so many foreign companies consult specialists to help choose a new
Chinese name that has positive metaphorical connotations, thereby creating an
emotional connection with the customer. It is also worth considering how the
chosen brand name translates when spoken in each of China’s seven main regional
dialect groups.
Company Branding Strategies in
Beijing--Brand Localization of Beijing Company
Many
foreign companies have failed in Beijing by assuming that products and services
will automatically have the same appeal in Beijing as in their home market. It
is critically important, particularly in consumer markets, that companies take
time to fully understand the needs and preferences of local Chinese customers,
which are often informed by China’s unique cultural heritage. Although not
relevant for all products, it may be important to explore whether the product
or brand could be localized to resonate better with a Chinese audience. This
could range from using local Chinese flavors in a food product to adapting the
colors and images used in a specific marketing campaign.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com