Malaysia Hotline: +603- 2141 8908
A
trademark is a way of identifying a unique product or service and it can be
your most valuable marketing tool. Sometimes called a brand, your trademark is
your identity, the way you show your customers who you are. However, there is a
difference between trademark and business name.
Trademark
and business name have different purposes which will protect your business in
different ways. A business name is only used to identify your business.
Registering your business name doesn't give you full rights over that name-only
a trade mark can give you full rights.
Branding
Below
are the explanations to help you understand the difference between trademark
and business name.
Business
name:
A
business name is the name under which your business operates and is connected
to your Business Number (BN).
You only
need to register a business name if you are trading under a name that is not
your own.
Registration
of your business name registers it nationally. You only need to register once
even if you trade in multiple states.
You
cannot register a business name that is identical or too similar to a business
name registered to another Australian business or company.
A
business name does not give you legal rights to that name. This means that if
someone else uses your business name for their business, you don't have any
rights to stop them.
Trademark:
A
trademark legally protects your name and stops others from trading with it.
When you register a trademark you get exclusive use of that trademark you are
registered.
A
trademark is protected in the registered country and territories for some period.
Being a
trademark owner makes it easier to apply for a trademark in other countries.
If you
need exclusive use of your business name, you should register it as a
trademark.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com