Malaysia Hotline: +603- 2141 8908
Brand
design is one of Tannet's intellectual property services. If a client would
like to create a new brand identity for their product, service or event, you
can look for Tannet for your brand design. Here are some expert tips on
developing the perfect brand identity:
BrandPuzzle
1. Draw
up a brand strategy
Before
starting work on a new brand identity, draw up a brand strategy to form a set
of values and a proposition upon which the client are agree.
2. Set
up a brief
If
design concepts are created without thorough understanding on the brand /
product, client will end up relying too much on an intuitive idea of the
solution and loss of creative on brand identity. A brief that's drawn up a
clear brand strategy enables client to make decisions.
3.
Complete a product research
Understand
the personality of the brand – its history, function and the ethos behind it
all. Extract every nuance of who the client is and what the company's about,
including the intended target market, formats and outlets for where it wishes
to promote itself.
4.
Expectations on Brand
It can
be a valuable exercise to ask clients to do their own exploration into finding
references for their branding: you'll soon see what they like and how broad
their understanding of design is.
5.
Compare with the competitor
Look at
the colors, typefaces and visual styles used by rivals, and then create
something truly unique, position away from them all. Think of the varied uses,
colours and sizes of your design.
6.
Consider more than just a brand logo
While a
logo is sometimes the linchpin that holds a brand identity and makes it
instantly recognizable, brands aren't built on logos alone. When creating a
brand identity, make sure you always consider the bigger picture and how other
small elements interact with one another.
7. Think
for the clients
No
matter how much experience you have, the client knows the product better than
you ever will. Rushing in with a set of en vogue visuals might get you praise
from your peers, but could be off-kilter with your client's expectations and
what's best for the brand.
8. Find
something special
Look for
something special where possible the client didn’t aware about they own product
and make it unique. Even a slogan will do such as MCD: “I’m Loving it” is well
known globally.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com