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Functions of Trade mark

Update Date:2015-10-5 8:22:51 Source:Tannet (Malaysia) Sdn Bhd Views:668

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Origin Function - A trade mark helps to identify the source and those responsible for the products and services sold in the market. 

Choice Function - A trade mark enables consumers to choose goods and services with ease while shopping. 

Quality Function - Consumers choose a particular trade mark for its known quality. 

Marketing Function - Trade marks play an important role in advertising. Its normal for consumers to make purchases based on continuous influence of advertising. 

Economic Function - Established trade mark is a valuable asset. Trade marks may be licensed or franchised.


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