Malaysia Hotline: +603- 2141 8908
FUNCTIONS OF TRADEMARK
Origin Function - A trademark
helps to identify the source and those responsible for the products and
services sold in the market.
Choice Function - A trademark
enables consumers to choose goods and services with ease while shopping.
Quality Function - Consumers
choose a particular trade mark for its known quality.
Marketing Function - Trademarks
play an important role in advertising. Its normal for consumers to make
purchases based on continuous influence of advertising.
Economic Function - Established
trade mark is a valuable asset. Trademarks may be licensed or franchised.
IMPORTANCE OF TRADE
MARK REGISTRATION
Trademarks registration provides for:
- Exclusive Rights - Registered trademarks owners have
exclusive right to use their marks in trading.
They also have the rights to take legal action for infringement under
the Trade Mark Law against others who use their marks without consent. They can
either take civil action or lodge complaints to Enforcement Division for appropriate
actions under the Trade Description Act 1972.
- Legal Evidence - Registration certificate issued by
Registrar Office is a prima facie evidence of trademark ownership. A certificate of registration serves as an
important document to establish the ownership of goods exported to other
countries.
Contact us
If you have further queries, please contact Tannet
24 hours Malaysia hotline：603-21418908;
24 hours Hong Kong hotline：852-27837818;
24 hours Hong Kong hotline：86-755- 36990589;
Email: mytannet@gmail.com
TANNET GROUP : http://www.tannet-group.net, http://en.tannet.com.my